Monday, February 7, 2011

Cabrini Madness: Game On!

The Super Bowl is now behind us, which means another tournament has begun:
Cabrini Madness 2011!

Be sure to watch the first 2011 Cabrini Madness promo video, "Training Days."

Training Days from Cabrini Connections on Vimeo.

Visit each team's page to view their roster of volunteers, staff, students, board members, and outside supporters:

You can also keep track of tournament news and updates via the main Cabrini Madness page.

Even if you aren't able to donate, you can help out by promoting your favorite team (or Cabrini Madness in general) through your Facebook page, Twitter account, or (gasp) even talking to people in person. Cabrini Madness isn't just about raising money. It's about giving people an opportunity to introduce the program and the organization to those in their networks. The more people that know about us, the more supporters we will have for the kids in our program and for the work that Tutor/Mentor Connection does throughout the city of Chicago.

Cabrini Madness is a great example of how programs can use innovative, interactive, and fun strategies for fundraising. The idea for the tournament was developed last year over a dinnertime conversation between EL Da'Sheon Nix and Bradley Troast. Now, after a successful first season, the tournament is in its second year.

Cabrini Madness also exemplifies how outside events, holidays, and even sports tournaments can be leveraged in creative ways to draw attention to nonprofits. Although most small tutoring and mentoring programs do not have the budget to advertise on a grand scale if at all, using widely recognized events to pull people to programs is a great strategy for catching people's attention and interest. For an easy reference, see this article on national events that might be creatively geared toward supporting tutoring and mentoring programs.

You can read more about the "annual calendar" that Tutor/Mentor Connection has developed in Dan Bassill's recent blog article about T/MC's strategy to engage businesses throughout the year with continual investment.

Thanks for your support and good luck to all of the teams in this season of Cabrini Madness!

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